About Us Wherever life finds you, we’re here to help.
Buying and Selling with Carolina Pride
Buying a new home in the Upstate is an exciting time. It’s not only a significant financial investment, your home will also be a place where family and friends will gather, memories will be made, and dreams will be achieved. But between ensuring financing is in place and home inspections are completed, it can feel like a daunting process, particularly for first-time buyers. At Carolina Pride, our years of industry experience help ensure nothing is overlooked and you can step into your new home with confidence and peace of mind.
Selling your home can be an emotional time on top of an already complicated process. We understand, and we’re here to help you walk through it from start to finish, ensuring everything goes smoothly and you get the best possible price for your investment. Our thorough knowledge of the local market helps to ensure you top dollar while also enabling us to address any last-minute issues that often come up in the selling process.
JR Humphries
Co-Founder & REALTOR®
JR Humphries is the “Neon Realtor” for a reason—he brings expertise, energy, and a one-of-a-kind spark to every real estate experience. An Upstate SC native with a talent for making complicated things feel simple, JR guides clients with honesty, humor, and a refreshingly straightforward approach.
Off the clock, he’s a skilled fiber artist who crochets and hand-dyes local wool. But as a Realtor, there’s no fluff—JR cuts through the noise, breaks things down clearly, and keeps clients grounded through every step. He never takes life too seriously, but he always shows up ready to advocate fiercely for the people he serves.
At Carolina Pride Real Estate, JR is committed to creating an affirming, joyful space where LGBTQ+ clients feel welcomed, supported, and celebrated—from the very first conversation to the closing table.
Joanna Reese
Co-Founder & REALTOR®
Joanna Reese blends strategy, creativity, and heart in everything she does. With 12+ years leading a full-service marketing agency, she brings clarity, organization, and a grounded, thoughtful presence to every client experience. A native Carolinian and committed community advocate, her work centers on access, inclusion, and making sure every person feels genuinely supported and valued.
Known for her transparency and love of learning, Joanna turns the homebuying process into something understandable and achievable. She serves on the Board for Greenville County Council’s GCRA and is the force behind GVL Connect—her conversation-driven networking series built on authentic curiosity and community connection.
A single mom of three—plus one cat and one Golden Retriever—Joanna is proud to help create a real estate space where everyone, especially LGBTQ+ clients, feels safe, seen, and completely at home in South Carolina.
Where We Work And Where You’ll Want to Live...
Learn more about the Upstate communities we serve:
Greenville
Spartanburg
Travelers Rest
Simpsonville
Other Upstate Areas
Who You Work With Matters Let’s Write Your Best Chapter Together
Whether you’re buying or selling a property in the Atlanta area, working with us means your home is both your priority and ours. We will be here to encourage and equip you every step of the way!